The goal was to create a figure for little girls to look up to. There are no mascots that represent women for who they are. These are my Illustrations of girls from the 40s to 50s and made this ad a statement. Like RBG states, "Fight for the things you that you care about. But in a way that will lead others to join you".
This is the final concept for the cereal branding.
Here is another concept of the cereal box. The girl has more blush for this copy.
Illustrations of other girls on the cereal boxes
